New Balance - A storm is coming

New Balance debuts a bold new brand platform - Always in Beta - the brand’s promise to relentlessly improve, to never stop pushing and to always strive for more. At the same time, the brand highlights its focus on inspiring athletes around the world, both professional and every day, to reach for and achieve their goals, and then reset them towards even greater athletic accomplishments. We are ALWAYS IN BETA! New Balance is ALWAYS IN BETA!

Have a look at the video.

New Swiss Champion in XC Marathon: Johann Tschopp

Fantastic Win at Swiss Championship XC Marathon for Johann Tschopp. Johann won on Rocky Mountain Vertex 990RSL  in Evolene. We are very proud supporting Johann with products of Rocky Mountain Bicycles, Onza Tires, Swissstop, Evoc and New Balance.

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New Balance Football - Take Chances Make Chances

Two styles of play, always attacking. Define your game and never stop playing it.

Make Chances with #Visaro
Take Chances with #Furon

Watch the video here

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Giro Athletes very successful

Mathias Flückiger und Jolanda Neff won in Gränichen

Mathias Flückiger won with Giro products at BMC Racing Cup after a big fight agains Daniel McConnell. Solo-Win of Jolanda Neff with an 5 minute winning margin in women's category - fantastic. Congratulations!

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Giro New Road: Design

Quote of Karany Nhim, Senior Apparel Designer Giro New Road: "I design outside and in the saddle, not at my desk." Read more here:

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Keen - Making of UNEEK

Rory Fuerst Jr. explains the making of Uneek:

New Balance Media Days in Vienna

The team of MMPR Salzburg is ready to present New Balance to the media during their media days in Vienna.

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Liverpool FC Home Kit Shooting

An exclusive look behind the scenes at the photo shoot for the 2015/16 New Balance Liverpool FC Home Kit, in the home dressing room at Anfield.

Arena Powerskin Carbon Air

Intelligent compression meets comfort. Now available.

Successful winter sports athletes

Dario Cologna wins the Distance World Cup with One Way poles and Julie Zogg (Giro helmet and goggle) won for the first time the big and small crystal globe. Congratulations.

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