“Water is part of our DNA, you could say we live it and breathe it every day,” said arena CEO, Cristiano Portas. “Over the course of more than 40 years, we’ve built a brand that is known for its technological innovation, and created a product development process that integrates athletes to make sure we’re producing what our customers need and want. And we do it for all lovers of watersports – from the champion to the beginner and everyone in between.
The last few years have seen arena climb to the highest point in its history, in all spheres – results on the world’s biggest stages, financial performance, product excellence, and collaboration with sport’s leading bodies and federations. We feel it’s now time to communicate this message to the world through our brand messaging, to consolidate and strengthen our standing at the pinnacle of aquatic sport, to reach all lovers of watersports and let them know we’re in it for them, for the long haul. You can call it commitment, desire, the drive to be the best, but at arena we know it by a simple phrase – water instinct.” #waterinstinct
The GIRO Synthe was the first helmet in the peloton to offer winning aerodynamics with impressive ventilation, all at a weight that rivaled the lightest options. But Giro engineers didn't simply kick back and celebrate as Synthe won dozens of pro races in its first year out. The design team focused on makin it better, and incorporating a new technology called MIPS.
At Tour de France 2015 following Teams wear the Synthe: BMC Racing, Katusha und IAM.
The 16th FINA World Championships will be held from 24.7. – 9.8.2015 in Kazan. We are looking forward to many great results, achieved in the specially for this event designed Carbon Flex Suit from Arena.