During a press conference on 4th February 2015, New Balance has confirmed its entry into the global football market and has announced its portfolio of club sponsorships, featuring Liverpool FC, Stoke City FC, FC Porto and Sevilla FC. Through these sponsorships, New Balance will bring its wealth of technical expertise and heritage to some of the biggest leagues in global football.
From World Cup and Europa League champions to Premier League and Primeira Liga winners, the players who have been chosen to represent the brand are united by their passion, talent and relentless desire to take themselves and New Balance to the top of football. The line-up includes Aaron Ramsey, Adnan Januzaj, Vincent Kompany, Samir Nasri and Marouane Fellaini, as well as Tim Cahill, Alvaro Negredo, Jesus Navas, Fernando Reges and Nikica Jelavic.
Four years ago, KEEN opened its own factory at its headquarters in Portland, Oregon. The goal was to create a space for learning and exploring, a role-model facility allowing for forward-looking footwear manufacturing that enables KEEN to produce high-quality shoes, manufacture top-of-the-line models closer to the main sales market that also reduces the environmental impact of current production processes.
The valuable experience gained in this process will be incorporated in KEEN’s new production site in Europe starting in early 2015- a brand new centre of innovation based on discerning European standards will be created. With a long-term investment in innovation, high quality materials, customer-oriented product development and close to market production, KEEN will aim at producing a gradually increasing number of shoes from this new centre over the next few years.