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Denim for the adventurous

We combine Fashion and Performance

It all began when Gary Lenett developed a passion for cycling but soon noticed a problem: the lack of stylish and versatile performance apparel. So, he decided to do something about it ...

The Story

THE DUER JOURNEY BEGAN when my office commute changed from four wheels to two. I loved my bike, but I hated my bike-to-boardroom clothing options. Athleisure made me feel underdressed. I wore it on the weekends, but after 25 years working with the best in the fashion business (from Levi’s to Ralph Lauren) I couldn’t stand the thought– or the feel – of wearing a polyester-rich pant in the office all day. So, I decided to do something about it. I enlisted the best in the biz to flip athleisure on its head. And from there, DUER was born.

At DUER, we take street clothing (like denim) and add technical elements such as moisture wicking and odour neutralization, so you can do everything you do in a day without changing your clothes. And it’s working. We started in a small office with just five people and now have almost 30 people on our team. You can find DUER in hundreds of retailers across North America, directly on duer. ca, and on people in over 60 countries. We’ve grown and grown up. Aside from our Performance Denim, we now offer a variety of sophisticated fabrics, with all the same amazing features and some new ones too. But the best part about the DUER journey? We’re solving a problem that people didn’t even know they had. People didn’t know they were uncomfortable in traditional denim until they tried our pants on.

So, what are you waiting for? Come explore DUER.

DUER Brandvideo

Product Highlights

L2X11 12" Commuter Short
Item No. 7700L2X110
Fr. 0.00
L2X145 Performance Denim Slim
Item No. 7700L2X145
Fr. 0.00
N2X04 No Sweat Jogger Slim Fit
Item No. 7700N2X040
Fr. 0.00
N2X09 No Sweat Pant Slim Fit
Item No. 7700N2X090
Fr. 0.00
N2X10 No Sweat Short
Item No. 7700N2X100
Fr. 0.00
MLS9D004 12" Commuter Short
Item No. 77MLS9D004
Fr. 0.00
W Skinny Indigo 100
Item No. 77WLF9A014
Fr. 0.00
W Slim Straight Indigo 25
Item No. 77WLF9A016
Fr. 0.00