Giro started developing its first snow-sports products in Santa Cruz, California, in 1997. Today, its products stand for superior quality and top performance.
Giro seeks out challenges, because only a team that believes in vision and creativity can define innovation. Giro sees itself as a company that builds on performance and design. We are a brand that practices the concepts of lateral thinking, new development and new definitions on a daily basis. The result is superior products with extremely modern designs that enable our customers to feel good and achieve top performances in their sport. Our helmets and goggles are developed with careful attention given to every aspect. Giro refuses to accept that anything is unchangeable. And all together, that's what makes Giro products so unique.