ENHANCE CONTRAST, BOOST CONFIDENCE.
VIVID™ is a patented lens technology—developed by Giro in partnership with ZEISS Optics—that improves the visual experience on snow by enhancing contrast and definition. VIVID reduces eyestrain, improves reaction time, boosts confidence and delivers precise vision without color over saturation.
HOW VIVID WORKSVIVID™ was developed by Giro in partnership with ZeissOptics, the global authority in quality optics.
This patented lens technology is based on decades of studying the visual experience on snow. Conventional goggles and sunglasses are designed to eliminate blue light. The long held belief was that blue light = bad light. But here’s the thing: snow isn’t white… as the most reflective surface on Earth, snow is actually blue.
Our research proves that seeing this blue light is fundamental in processing terrain on snow. VIVID Lens Technology effectively manipulates blue light by letting in contrast enhancing blue light, while blocking
harmful UV light. VIVID essentially filters out the haze and frees your eyes to spot your line and focus on enjoying your experience.