- CHRIS sports Community Day
- CHRIS sports takes over Mikasa's distribution
- New Kari Traa Campaign: "Celebrate Yourself"
- New Showroom in Salzburg
- Through Sport to Education
We ride in Iran
„Salam Azizam“ means „Hello my friend“. The movie tells the story of a road trip and a close-knit community of skiers who claim to be in a unusual place.
No sooner did we arrive in Iran than we were catapulted off into the skiing region of Dizin, about one hour to the north of Tehran. We feel somewhat lost, disoriented by the discrepancy between our preconceived ideas and the scene that presented itself to our amazed eyes. Right from our first day in Dizin we were continually meeting people who could hardly be more different. As Swiss Riders we were soon introduced to the chairman of the Iranian skiing association, the director of cable cars, and especially Amir.
Amir set up a café on the piste, and acts as a kind of elder brother to the snowboarding and freeski community in Iran. It was thanks to him that we went on to travel to Iran more than ten times in just three years.
And it was with Amir that we decided in autumn 2013 to create the project "We Ride in Iran", with the goal of supporting the riding in this country by means of coaching sessions and freestyle contests.